Go One Step Farther For Video Marketing Campaigns With IGTV

I’m sure by now, you’ve probably filmed your fair share of videos. Whether you’re covering tradeshows, showing how a new product works or doing behind-the-scenes at the office, it’s a fair bet that these videos have been uploaded to YouTube, streamed on Facebook Live or even shared on Instagram Stories. But have you tried IGTV yet?

Introduced in summer 2018, IGTV was intended to allow brands & content creators to shoot longer form vertical video. The limit is anywhere from 15 seconds to 10 minutes for regular accounts and from 10 minutes to an hour for verified accounts.

Due to some recent updates from Instagram, IGTV is now growing & thriving. Here’s why you need to consider using it for your video strategy.

What makes IGTV stand out

Unlike other videos on Instagram (ie. those on feeds & for Stories), users can now upload vertical and horizontal videos onto IGTV. In addition, all users, regardless of whether they have a verified account with a large audience or not, can add links, hashtags and account tags to their IGTV videos, allowing them to drive traffic to websites, increasing the possibility of capturing leads and completing sales.

To get more eyeballs on your IGTV videos, you can share previews on your Instagram feed (note your IGTV videos have to be over 1 min long to generate a preview). You can also post previews of IGTV videos on Instagram Stories, allowing you to add links to drive even more traffic to a web page.

Great Content That’s Perfect for IGTV

Develop Mini-Trailers For Stories

If you develop a lot of video stories, IGTV is a great place to share mini-trailers for these stories. These stories could be about anything from tradeshows and interviews to new products etc. You can use these trailers to help advertise the longer stories posted to your blog, by using consistent CTAs to encourage people to click on the links for longer videos, comment on and share the trailers.

Repurpose Old Content

If you’re struggling to find new content to post during a lull, you can definitely re-purpose your older content. If you have other videos or if you’ve recorded livestreams from events, panels, workshops etc., you can share the videos on IGTV as well. This can help you extend the lives of your Instagram Live and Facebook Live stories.

Do Interviews & Q&A’s

Conducting interviews and Q&As with industry leaders or key people in your company can be a great way to give your audience an inside look into how the industry works, the process of project/product development and help answer questions they might have. It will help to establish your brand as an industry thought leader.

Product Demos/Tutorials/How Tos

Walking your fans through how your products & services work and how to use them to perform certain tasks is one of the best ways to teach your audience. By creating a library of useful, instructional videos, it establishes your credibility on a particular subject. It also keeps your audience coming back for more because they trust you and believe that they’ll always be able to find what they’re looking for.

IGTV Exclusives

Think about sharing videos exclusive to IGTV. New product debuts, contests, new service announcements, sales or any other exciting news can be shared via IGTV and it’ll give fans even more reasons to follow you for exciting announcements.

Show Behind the Scenes Peeks

You want to be able to show your audiences what your brand is about, from all angles, in order to establish authenticity and to show what makes you different from competitors. Going backstage and offering sneak peaks from behind the scenes of a tradeshow, fashion show, charity event, product development or other situations keep your brand honest, transparent and allows you to form a deeper connection with subscribers.

All these are just some of the content ideas that you can use to develop an IGTV video strategy that will elevate your marketing to the next level.

By Lillian Sue

Photo by Alejandro Ortiz on Unsplash