Tools You Need to Develop Great Short Form Content for Social Media

By now, you’ve probably posted your share of blog posts, videos, photos and maybe even infographics on Twitter, Instagram, Facebook and other platforms. Maybe you’ve even had several comments, shares & likes on your videos and photos for cool user generated content campaigns, contests and promotional strategies for events and new products.

But, you might have started to notice a trend of shorter videos, gifs and cinemagraphs making the rounds-and getting dozens, if not, thousands, of likes, shares and other forms of engagement.

Why is short form media so popular?

Well, for one, it’s easier for your audience to digest. With so much information out there leading to shorter attention spans, fans want something they can scan for information easily and effectively. It leads to increased audience engagement, as shorter forms of content are easier to share via email and on social media. Short form content also takes less time to create, which means there can be more consistency when it comes to publishing.

Short form content is also mobile friendly. Due to its length and precision, it’s easier to watch, read and absorb on tablets and phones - ensuring your audience actually engages with all the content.

Here are some cool tools to help you create engaging & fun short form content.

Promote Podcasts & Interviews with Headliner

Do you have a podcast that you post episodes to every week or have you had a PR campaign recently, where you had to give interviews? Headliner is ideal to help you promote podcasts and interviews.

Once you sign up for an account, you’ll need to organize your articles, audio & video clips. The audio and video clips can be podcasts, interviews or any other type of media file. You’ll have several project choices to choose from in the Headliner library.

You can choose to upload an article and turn it into a video by summarizing the article. The Headliner system then automatically fills in the relevant music, images and text to turn it into the video.

You also have 3 different options for any videos you upload. You can create an automatic video transcript by turning the audio into video captions. You’ll then be able to upload the transcripts on your website, podcast streaming sites and on YouTube to help audiences follow along with the video.

You’ll also be able to turn 2 hours of audio into a full video episode to be uploaded on YouTube, Vimeo and other platforms. So you can post your podcast or interview clips in video form to platforms to reach new audiences, increase engagement and subscriber rates for your podcast.

However, the crowning jewel of Headliner is the ability to create audiograms. Audiograms are short audio clips that are combined with a waveform video that can be shared on social media.

When you upload an audio clip, you can select up to 10 minutes to be created into a waveform video. Videos that are 10 minutes long can be posted to Facebook, whereas you can only post videos 2 minutes long to Twitter, 1 minute long to Instagram feeds and 15 seconds long to Instagram stories.

Using the audiograms, you can promote snippets of interviews you’ve done, event recaps, podcast episodes and even Q&As on Facebook and Twitter - increasing engagement and enticing potential listeners/viewers to click on your attached links to listen to full episodes/clips on your podcast hosting sites. It’s a great way to gain new fans for recurring shows like podcasts or interview/event feature segments.

Generate Cinemagraphs with Flixel

What exactly is a cinemagraph? It’s a hybrid of photography and video, with subtle motion that plays in a short, repeated loop, while the rest of the photo is still. The motion highlights a few seconds of the video and it blends into the still photography.

Available for Mac & iOS, Flixel allows users to create cinemagraphs. You can import a video, trim the clip to the appropriate length, put the still image of your choice and paint over it to reveal the motion. It’s simple, easy and fast. Users can also make color adjustments and use presets such as black & white to generate particular tones & shades for their cinemagraphs as well.

Flixel can do more than just generate cinemagraphs. You can also use Flixel’s Blendeo product to create moving long exposures. Users can capture videos up to 5 minutes long or upload a video that can be edited into the perfect long exposure. All users have to do is adjust the Exposure Time control and timeline range. Increasing the Exposure Time control will blur or streak moving elements in the video and it can create motion blurs from water or clouds or light trails from moving vehicles, fireworks and stars.

If you’re an Android user, you can use Lumyer to generate some of the same short form content. You can take photos or use one from your gallery and apply animated effects to them to add motion elements to your photos. It’s an easy way to add motion to your photos and make them more dynamic. Cinemagraph, another Android option, allows you to paint which parts of your photo you want to be in motion and apply real-time filters, creating gifs. 

Generate Animated Infographics

By now, you’re surely familiar with infographics and how they’re used. Many infographics are used as a creative, colorful and engaging way to showcase statistics, particularly when it comes to fundraising for non-profits or numbers when it comes to online marketing.

But did you know you can create animated infographics? Platforms like Visme allow you to input your own text and images-and they have an enormous library of icons and graphics you can add. The easy to use drop down menu from the top of the master editor allows you to highlight elements that you want to have motion and how you want that motion animated. It’s available on all platforms and only takes minutes to create.

by Lillian Sue

Photo by picjumbo.com from Pexels