If you’ve been using social media to promote your business for some time, you’re probably familiar with some of the basics of how to generate leads. You might also have some experience with running Facebook, Instagram and Twitter ads and generating email capture forms for your newsletters. But did you know that there are other unique ways that you can do lead generation? Here’s a few to check out.

Say you’re running a marketing company that focuses on SEO and social media advertising. Or you’re a hobbyist with a passion for collecting things. Or you’re a blogger with a moderate following, or a minimal following and you want to increase it? Have you thought about taking your content further-and offering it in a different format? Have you thought about expanding your content into a podcast?

Like other businesses, we often feel troubled that we’re not giving social media enough or our marketing time. And we feel worse when we are bombarded daily with content online telling us social media is the only way to successfully market our businesses.