Leverage Your SEO With A FAQ Page
You’ve probably heard the term “SEO” thrown around a lot lately, and you may be wondering how you can make it work for your small business. Well, one thing that many entrepreneurs don’t realize is that creating an FAQ page can actually help boost their SEO rankings. In this blog post, we’ll take a look at why having an FAQ page is beneficial for SEO and how to create one that really works.
This article is part of a a series of articles outlining SEO (Search Engine Optimization) basics.
What Is an FAQ Page?
An FAQ page stands for “Frequently Asked Questions.” This page is designed to answer common questions about your business, products, or services. It should cover topics such as shipping and delivery policies, return policies, product information, customer service inquiries, and more. An FAQ page helps customers find the answers they need quickly without having to search through your website or contact customer service.
How Does it Increase SEO Visibility?
Search engines love content that is written in the form of questions and answers (Q&A). And Google specifically favours content that can answer questions that users have typed into a search bar.
Having an FAQ page helps reduce bounce rate because customers can find what they’re looking for quickly without having to leave your website right away. An FAQ provides additional content on your website which search engines use to determine relevance and rankings. Think keywords and keyword phrases! An FAQ gives you the opportunity to include relevant keywords in your answers which can help boost your rankings as well. If you link back to other pages on your site within the answers (which you should!), this will also help improve internal linking which is important for SEO as well.
Tips for Writing Engaging FAQ Content
Creating an effective FAQ page requires some thought and planning. Start by making a list of all the questions customers might have about your business or products/services that you offer. Then write clear and concise answers that provide helpful information but aren’t overly long-winded or overly technical (unless appropriate). Make sure that each answer includes relevant keywords so that search engines can pick up on them when indexing content from your site. Finally, make sure to link back to other pages within the answers when appropriate so that readers can find additional information if necessary.
We can help!
Goodwin Creative can help set up your FAQ page quickly. We can use an ‘accordion’ or other branded design techniques to make sure your FAQ page looks great while answering your clients’ questions. Connect with us today and ask about setting up an FAQ page for your website!
